Seamus Coleman, Republic of Ireland captain and father of three, was on hand to launch SPAR’s Better Choices campaign, which aims to highlight the better choices available in SPAR stores nationwide. As parents and children across the country prepare for the return to school, SPAR is making lunch box options more exciting and appetising for children and parents alike through recipes and an extensive range of fresh and healthy produce.
As part of the SPAR Better Choices campaign, SPAR has created recipe ideas for lunch boxes, after school snacks and weekend treats that are packed full of nutritious fruit and vegetables and help encourage healthy habits into weekly routines. The leading Irish convenience retailer is leaning into using language as a way to engage children, with recipes like Veggie Dib Dabs, Love Heart Toasties, Star Faced Sambos and many more to make sure that packing lunches for school is both fun and nutritious.
SPAR and Seamus have produced a ‘Seamus Says’ video series which sees the Ireland and Everton captain provide top tips for keeping children active after school and at the weekends.
SPAR is also giving families the chance to win a kitchen kit of essential kitchen utensils and a €50 SPAR voucher to stock up on healthy choices ingredients. To be in with a chance of winning and to also access all of Seamus’ top tips, simply visit SPAR’s social media accounts.
Throughout the campaign Clare-based lifestyle content creator Emma O’Leary, who runs the Instagram account @lifewithtinyhumans, will take to her own kitchen and show followers just how easy the recipes are to follow as she gets her own kids back to school.
As a father of three, Seamus, appreciates the importance of a healthy balanced diet and regular exercise. Speaking at the campaign launch, he commented: “I am thrilled to be involved again with SPAR Better Choices this year. I know how hectic the return to school can be for some parents and with three growing daughters at home, who are preparing to go back to school, it’s really important that they have healthy and tasty meals as they settle back into their school routine. I am delighted to be working with SPAR to promote the importance of healthy eating and the importance of exercise and we are really looking forward to trying some of the SPAR Better Choices recipes at home!
SPAR Sales Director, Colin Donnelly, added: “At SPAR we are committed to providing our customers with the best product offerings across our stores. Our aim is to offer parents affordable solutions for their families and to give piece of mind in knowing that they can always rely on us to have a great choice of healthy options when it comes to preparing for the return to school this year.”
