Maxol has completed its re-development of Maxol Belvoir Service Station on the Milltown Road in Belfast following an investment of £3.6 million.
The six-month project has seen the large site reconfigured with a new forecourt and large new convenience store that has created a blueprint for modern day roadside retail.
The investment is part of a wider, £84M five-year capital investment programme that Maxol is delivering across its growing network to meet the increasing demand for convenience-led forecourt services that include coffee, groceries and food-to-go.
Maxol Belvoir is operated under license by Maxol’s retail partner, the Henderson Group and it offers the latest SPAR concept in a new store that has nearly trebled in size. Customers can now shop for everyday grocery essentials from an extensive display of fresh local produce, a wide range of dairy and chilled produce and a large selection of frozen foods. A new locally produced range of pre-packed butchery items and a selection of ready-made meals complete the offer.
From breakfast through to lunchtime, a brand-new Delish Deli and self-serve Chicken Bar offers customers a delicious range of freshly prepared hot food to take-away. Other new additions include an in-store bakery offering a range of pastries and sweet treats alongside the popular BARISTA BAR coffee which has doubled to two units, to meet increasing demand. Customers can relax with their sandwich or coffee in a modern seating area.
With technology playing an increasing role in providing customer efficiency, three self-checkouts have been installed to give customers greater choice and convenience, while electronic shelf-edge (ESL) labelling provides accurate pricing. Non-food items available include a comprehensive range of Maxol own-brand engine oils, AdBlue and car care products. New customer toilets have also been included within the store development.
The newly expanded forecourt has also been re-configured and now has fifty-one car parking spaces including four accessible parking bays. Premium Fuels have been introduced to enable customers to make greener motoring choices and Pay at Pump technology is now available, giving fuel customers a quicker and more convenient way to pay for fuel and car wash at the pumps. A new drive-through car wash has been re-located to the rear of the site and customers now have the options of payment by contactless card, pay at pump or instore.
Maxol’s sustainable forecourt design has been fully implemented at Maxol Belvoir. Technology has been used to reduce the site’s carbon footprint and measures taken include photovoltaic (solar) panels to reduce electrical import requirements; solar efficient glazing; the use of LED lights; low energy CO2 refrigeration systems with doors fitted throughout the store; exhaust air-heat pump technology to reduce heating loads; and an energy management system to monitor and control the overall energy usage on the site.
