SuperValu has opened its brand-new, state-of-the-art store in Hansfield, Dublin. The store is the first of its kind in the new Dublin 15 suburb and will create up to 100 jobs in the local area.

This new store forms part of a broader €37 million investment programme across SuperValu’s store network in 2025, underscoring the retailers ongoing commitment to local employment and sustainable community retailing. The Hansfield store is a testbed for future SuperValu contemporary store layouts, enabling the retailer to enhance its customer experience by trialling the latest in food innovation.

The 14,000 square foot SuperValu Hansfield store represents a new benchmark for local retail – combining freshness, high quality food, local sourcing and convenience under one roof. From the vibrant produce section, featuring a range of local Irish-grown fruit and vegetables, to the expertly crafted butchery, offering Bord Bia approved premium cuts, every detail is designed to celebrate freshness.

In addition to its fresh food leadership, SuperValu Hansfield introduces a range of convenience-driven innovations designed with the needs of the local community in mind. Highlights include:

• OAKBERRY concession, stocking their popular açaí products. SuperValu will be the first retailer to partner with açaí brand OAKBERRY through its Hansfield store. The in-store concession will feature the full range of OAKBERRY products including their Signature Açaí Bowls, Iced Matchas and Açaí Smoothies.
• On-the-Go Zone, featuring Sushi Circle – handmade sushi delivered fresh daily and exclusive to SuperValu
• Chicken Hatch, a brand-new hot food concept featuring freshly cooked Irish chicken with a selection of sides and sauces
• Healthy Living Hub, a dedicated area focused on health and wellness, offering vitamins, supplements, breakfast products and sports nutrition essentials
• New and Improved Fresh Bakery, featuring artisan breads, donuts and trending items such as cruffins, cannoli and maratozzi buns – all baked fresh daily
• Frank & Honest Coffee Zone, offering hot and iced coffee with new dark-roast and oat-based options
• Taste of Local Range, proudly spotlighting small and local Irish producers
• Signature Taste Zone, showcasing SuperValu’s award-winning own brand range, including the popular 3-for-€10 offer
• Meals Market, offering a variety of handmade meals from Donnybrook Fair, as well as everyday freshly prepared options and healthy ranges from The Happy Pear and Clean Cut
• Ethnic Foods of the World, with expanded Eastern European, Brazilian, Indian and international lines to cater to the diverse needs of the Hansfield community
• New Off License, a ‘store within a store’ concept featuring a signature selection of wines exclusive to SuperValu and a wide range of zero-alcohol products

Sustainability has been placed at the heart of the store’s design. The new layout incorporates a range of innovative, energy-efficient technologies. High-speed electric vehicle charging points are available in the car park, supporting the transition to cleaner transport. Inside the store, energy efficiency and circular design have been key considerations at every stage of development.

• Sustainable materials: The flooring throughout the main retail area is composed of 75% organically sourced or recycled materials and minerals.
• Energy efficiency: Advanced refrigeration units have been fitted with energy-saving doors that cut electricity consumption by up to 75%, using naturally occurring gases.
• LED innovation: The lighting system features next-generation LED fittings, made from recycled aluminium. These lights consume 15% less electricity than previous models while delivering brighter illumination.
• Renewable heating: A heat pump and heat-recovery system have also been installed to provide efficient space and water heating.
• Deposit Return Scheme: The store will make it easier for the local community to recycle bottles and cans through their Deposit Return Scheme, with capacity to process up to 2.4 million containers annually.

Together, these initiatives reflect SuperValu’s ongoing commitment to sustainable retailing, creating a more responsible shopping experience for their customers.

SuperValu Hansfield has hit the ground running in support of SuperValu TidyTowns in Ongar and is already providing sponsorship to community groups and local GAA clubs and including Erin Go Bragh Gaa, Hansfield Educate Together National School and Hansfield Educate Together Secondary School.

SuperValu Hansfield is an autism-friendly store, designed to provide an inclusive and comfortable shopping experience for all members of the community. The store will host a dedicated autism friendly evening every Tuesday from 5pm. In addition, the store will allocate time for students from local schools to carry out their shopping in an accessible setting.

Luke Hanlon, Managing Director of SuperValu, said: “We are thrilled to open our state-of-the-art Hansfield store after months of hard work by our team. At SuperValu, our focus has always been on delivering the very best in fresh, high-quality food while offering great value and exceptional service to our customers. The Hansfield store brings that promise to life, from our expect butchers and bakers to our vibrant produce and local artisan ranges.

“Hansfield is a new suburb of Dublin, making it an ideal location for our new store, bringing nearly 100 jobs to the area. We look forward to serving the needs of Hansfield residents and being a key contributor to the growing local economy.”

SuperValu

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