ALDI’s Castleisland, Co. Kerry “Project Fresh” store has reopened its doors to customers following an extensive renovation project investment of over €1M which has seen the store interior completely refurbished.
The updated Castleisland store now features the new layout that includes a wide selection of fresh food at the front of the store, hi-spec fixtures and fittings throughout the store plus new product category signage that provides an effortless shopping experience. The customer-focused layout allows for the products customers know and love, to shop more easily, whilst browsing new ranges.
The newly refurbished store has received a full makeover in line with ALDI’s award-winning Project Fresh design, which was recognised at the Checkout National Grocery Retail Awards when ALDI scooped the Discounter Store of the Year Award for its Adamstown store in 2023, thanks in part to its superior quality of display across its fresh fruit and vegetable offering.
Last year, ALDI invested €7.2 million in upgrading 6 of its stores throughout Ireland with the launch of Project Fresh Enhanced. Project Fresh Enhanced introduced in store exciting new units such as a fresh herb stand, a dedicated bread and cake fixture, as well as a Health and Beauty feature.
ALDI has invested heavily in improving its energy management systems and its entire store network is now powered by 100% wind generated energy. The retailer has achieved ISO 50001 accreditation in recognition of its efforts to improve energy efficiencies. The renovated Castleisland store will also receive a CO2 upgrade, meaning there will be more environmentally friendly refrigerants in store.
Community Supports ALDI’s Castleisland store is deeply rooted in the local community and participates in ALDI’s national partnership with FoodCloud, donating surplus food to local charities on a daily basis. To date, the store has donated almost 11,100 meals through FoodCloud, equating to over 14,900kgs of CO2 emissions avoided. ALDI’s Castleisland store is also part of ALDI’s Community Grants network, with My Canine Companion, St. Francis Special School and Children’s Health Foundation some of the local charities that have benefitted from the programme in recent years.
Speaking at the reopening, Peter Tancred, ALDI Castleisland Store Manager said: “The Project Fresh revamp of our store is fantastic news for our local customers. The new spacious design makes for a very enjoyable shop and customers can easily find everything they need with convenient store opening hours. Our promise to our Kerry customers is that we will never be beaten on price, and we will always provide the best value. In this current environment, it is more important than ever that customers can always avail of great value products at unbeatable prices here in ALDI.”
Operating eight stores across County Kerry, ALDI has become an established part of the Kerry retail landscape, proving very popular with shoppers for bringing greater competition, choice, and value for money.
