Kavanagh’s SuperValu Donegal Town have launched their magnificent revamped store following a substantial €2.5 million investment. The completely-transformed state-of-the-art, new-look store offers new and expanded in-store bakery, deli, meat and fish counters as well as energy saving refrigeration and LED lighting sustainability measures.
For more than three decades, Kavanagh’s SuperValu Donegal Town have been providing unbeatable grocery and retail services to the local community and the store’s standing at the very heart of this bustling community has been cemented by a landmark major overhaul and upgrade of the premises, which was officially launched on June 20th this year.
The total transformation of Kavanagh’s SuperValu Donegal Town greatly enhances the shopper experience, with the fresh and modern new store offering freshly baked bread from their in-store bakery, new grab-and-go food options from the deli, and additional ranges like the Donnybrook Fair, Supervalu Kitchen Range, premium Italian, Eastern European foods and The Happy Pear.
The store – which generates direct employment for a brilliant team of 65 and is one of twelve SuperValu’s located in counties Donegal, Galway, Mayo and Sligo comprising the Kavanagh Group – also offers an extended range of eco-friendly products, and new and exciting Italian pasta, meats and sauces. Shoppers can also avail of SuperValu’s Signature Tastes and expanded Own Brand ranges, providing even more high-quality and value-for-money options.
Supporting local is of key importance to the team in SuperValu Donegal Town and spoiled-for-choice customers can try out products from local producers in the Taste of Local in-store offering including O’Donnells bread, Inish foods and Morans jam to namedrop just a few.
Sustainability was a central focus as Kavanagh’s SuperValu received this fantastic facelift, with the team going to extensive lengths to be as environmentally conscious as possible in designing the new-look store. Energy efficient refrigeration and LED lighting are incorporated seamlessly into the store’s innovative design. It is envisaged that these measures will lead to a 40% reduction in energy consumption across the premises as well as a 30% reduction in carbon emissions.
Kavanagh’s SuperValu has been a longstanding supporter of the local community in the town and its environs for over 30 years, having opened its doors in 1993 and been part of the fabric of Donegal ever since. The store has supported many local charities and teams down through the years including Donegal Hospice, Solace Centre, Four Masters GAA, Donegal Town FC and many more.
Commenting on the launch of the new store, Noel Kavanagh, store owner commented: “We are delighted to be opening our new look store after significant investment and significant hard work from the team. The new state-of-the-art store will deliver premium, quality and fantastic value to our customers through offerings including our new look Bakery, Food-to-Go and Fresh Meat Counter with our Expert Butchers, as well as fantastic local products in our Taste of Local section.
“We believe in enhancing local communities by caring for our environment, so we are particularly proud of the dedicated eco-friendly technologies throughout the new store. We can’t wait to bring our new offering to the people of Donegal and are extremely grateful to all our loyal customers who continue to support us in the local community. We look forward to seeing them in store again soon.”
The reimagining of Kavanaghs Donegal Town is part of SuperValu’s continuing revamp and upgrade programme which is being undertaken at stores nationwide. This revamp programme is designed to enhance the customer experience, with a focus on SuperValu’s market-leading butcher, baker and fishmonger counters. It is also designed to extend the group’s local and Irish product offering – another area of market leadership for SuperValu, with supporting local and Irish suppliers being an inherent part of SuperValu’s DNA.
Garreth Ferry has been store manager at Kavanagh’s SuperValu Donegal Town for 14 years. “We did a revamp in 2012 and this year’s revamp was a complete overhaul,” he reveals. “We purchased a couple of adjoining units in the shopping centre and extended into them and upgraded everything in the store to install a new floor, new refrigeration, new tills and counters, everything… The result is a fresh new store from top to bottom.
“We have been trading as SuperValu in Donegal town for 31 years and this revamp futureproofs us to continue serving the local community for decades to come.”
The ‘local’ ethos is extremely important to Kavanagh’s SuperValu Donegal Town, as Garreth confirms: “We employ 65 staff and they are all local people and that is very important to us. It’s all about local – we serve local customers and support local organisations, charities and clubs. We try to support every local cause that we possibly can, investing up to €20,000 a year in sponsorships.
“Our staff numbers are rising all the time and the intention is to keep growing. This upgrade gives us a perfect platform to do so.
“We’re known for fresh food and with a complete new bakery, deli, meat and fish departments, we can expand and improve our fresh food offering going forward,” the store manager concludes. “We’re very lucky to be one of the twelve stores in the Kavanagh Group. Kavanaghs have always given us great support and back-up and this massive investment underlines their total commitment to the store.”
Kavanagh’s SuperValu Donegal Town,
Donegal Shopping Centre,
The Glebe,
Donegal town.
Tel: 074 972 2977
Email: [email protected]
First published in Grocery & Retail Ireland magazine Vol 3 No 3, Winter 2024
Kavanagh’s SuperValu Donegal Town
