Maxol has won the NACs Convenience Store of the Year Europe 2026 Award for its flagship site at Long Mile Road, Dublin.
The family-owned forecourt and convenience retailer collected the accolade at the NACS Convenience Retail Awards Europe ceremony, held as part of the NACS Convenience Summit Europe in Warsaw. NACs awarded Maxol, recognising its achievement compared to convenience retailers across the continent.
The achievement reflects Ireland’s growing reputation for innovation and excellence in the convenience sector.
The NACs Convenience Store of the Year award celebrates the most innovative and customer-focused convenience retail operators in Europe.
The win recognises Maxol’s €4.5 million redevelopment of its Long Mile Road site, which has transformed the location into a benchmark for modern convenience retailing through its focus on customer experience, food innovation and sustainability, in addition to community engagement.
Unveiled earlier this year, Maxol transformed the Long Mile Road service station into a modern roadside retail destination featuring an expanded Maxol Deli, Zambrero, Burger King drive-through, ROSA coffee, and an enhanced Dunnes Stores food offering, as well as new digital ordering kiosks in-store for commuters and locals on the go.
Speaking about the win, CEO of the Maxol Group, Brian Donaldson, said, “We are incredibly proud that Maxol Long Mile Road has been recognised as NACs Convenience Store of the Year Europe 2026.
“This award is a tremendous endorsement of our strategy to create best-in-class roadside retail destinations.
“We place food, convenience and customer experience at the heart of everything we do, and Long Mile Road represents the very best of what Maxol stands for today: innovation, quality and relentless focus on meeting the evolving needs of our customers.
“To be recognised as NACs Convenience Store of the Year Europe is a tremendous honour and a testament to the hard work, passion and dedication of our entire team.
“The award reflects our continued commitment to investing in world-class retail experiences for our customers and the communities we serve.
“Long Mile Road demonstrates how we are evolving beyond traditional fuel retailing and investing in destinations that offer customers exceptional food, grocery and service experiences.
“Our Licensee at Long Mile Road, Thomas Ennis, is a standout retail operator with a strong commitment to food-to-go excellence.
“He and his team consistently deliver best-in-class standards across both food service and retail operations, creating an exceptional customer experience.”
Licensee Thomas Ennis also commented, saying, “The award is a fantastic recognition of the hard work and commitment shown by our entire team.
Ennis also thanked Long Mile Road’s customers and local community for their continued support.
Over the last decade, Maxol has invested more than €225 million in expanding and upgrading its service station network, including the acquisition of 23 freehold properties, the large-scale development of 25 sites and around 50 smaller projects.
