Bord Bia has appointed two new market specialists to the North American market. These roles focus on the drinks market and a new role specifically created for the meat and the foodservice channels. Adam Hannon joins the Global Business Development team as the Meat and Foodservice Market Specialist for North America while Daragh Flanagan joins the team as a Drinks Market Specialist. Both Adam […]
Bord Bia has embarked on a campaign to drive €15 million in dairy export growth to Malaysia and the Philippines. The European Dairy – Ireland, working with nature campaign, which promotes dairy from Ireland in South East Asia, is also aiming to target 10,000 Asian buyers in Malaysia and the Philippines . The campaign will see Asian […]
A brand new report shows that consumption of beer declined in Ireland by 2.1% since 2017, while that of Irish craft beer rose by 13.5%. There was also an increase in market share of the 79 independent microbreweries that are currently in operation in the Republic of Ireland, as consumption of craft beer rose from […]
Bord Bia is launching a series of meat promotional campaigns with the European Union in China worth €8 million. The co-funded campaigns to promote meat from Europe will also build awareness of Ireland as a supplier of high-quality, safe and sustainably produced beef, lamb, pork and poultry. Coinciding with the ministerial-led trade mission to China, […]
The Department of Agriculture, Food and the Marine (DAFM) has confirmed the resumption of Irish beef exports to China. Beef shipments to China were suspended in May 2020 following the confirmation by DAFM of an isolated case of atypical BSE. Bord Bia CEO Jim O’Toole has welcomed the lifting of the suspension by the General […]
The findings of Bord Bia’s 2022 Irish Foodservice Market Insights Report released show that the Irish foodservice, or ‘out of home’, industry experienced significant growth of 61% in value to reach over €8.2 billion this year. This represents an almost full recovery to pre-pandemic levels, but it is set against a forecast for modest growth of 11.6% in 2023 (predicted […]
Bord Bia has announced a €1,000,000 investment in beef marketing across key UK and EU markets this autumn to support the sector faced with increasingly difficult trading conditions. Bord Bia’s autumn promotional activities this year will specifically spotlight Irish quality assured steak in the UK, Germany, Italy and Belgium; with stewing cuts being the hero […]
Bord Bia, the semi-state agency responsible for the promotion, trade development, and marketing of Irish food, drink, and horticulture in Ireland and globally, has today announced that Jim O’Toole has been appointed as its new Chief Executive Officer (CEO). Jim was appointed by the Board of Bord Bia, following an open and competitive recruitment process […]
